Sunday 7 June 2020

COVID-19: A new era of consumer engagement | Brand Equity by ET NOW

COVID-19: A new era of consumer engagement | Brand Equity

Video description:
As consumer behaviour changes at a staggering pace during the COVID-19 crisis, agencies & marketers are constantly accommodating new attitudes and behaviours. Catch Shiva Krishnamurthy, VP, Tea & Foods, HUL, Asha Kharga, Executive VP & Group CMO, Axis Bank, Kainaz Karmakar, Chief Creative Officer, Ogilvy & Mather, Prateek Bhardwaj, Chief Creative Officer, Lowe Lintas in conversation with Sonali Krishna as they discuss a myriad of subjects – from how COVID-19 is challenging the advertising industry to rewriting the rules of the shooting under lockdown to what is the need of the hour for the marketing industry to meet customer expectations in this crisis era. Stay tuned! Subscribe To ET Now For Latest Updates On Stocks, Business, Trading | ► https://goo.gl/SEjvK3 Subscribe Now To Our Network Channels :- Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF To Stay Updated Download the Times Now App :- Android Google Play : https://goo.gl/zJhWjC Apple App Store : https://goo.gl/d7QBQZ Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj Website - www.etnownews.com
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