How has the COVID-19 lockdown impacted the OTT platforms? | Nachiket Pantavaidya to ET Now
Video description:
Nachiket Pantavaidya, ALTBalaji talks to ET Now about the changes that new age OTT platforms have undergone through the lockdown period. He highlights that they have been able to reach newer markets in tier 2 and tier 3 cities which they had not previously at much lower customer acquisition costs than expected. He further adds that this can be contributed to the platform creating content in Hindi, which adds mass appeal. The company has recorded growth through the COVID-19 lockdown period and has been able to rethink their content strategy to continue this upward trajectory. Watch this video to know more! Subscribe To ET Now For Latest Updates On Stocks, Business, Trading | ► https://goo.gl/SEjvK3 Subscribe Now To Our Network Channels :- Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF To Stay Updated Download the Times Now App :- Android Google Play : https://goo.gl/zJhWjC Apple App Store : https://goo.gl/d7QBQZ Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj Website - www.etnownews.com
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