Digital Advertising: The good, the bad & the ugly | Brand Equity | COVID-19 Impact Special
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COVID-19: A NEW ERA OF DIGITAL ADVERTISING: Brand safety issues, AD fraud & bots sinking your ROI, seems like COVID-19 ain't the only issue that is bugging the digital advertising landscape. Watch Vikram Sakhuja, Group CEO Madison Media & OOH, Madison World, Shuvadip Banerjee, VP Marketing Services, ITC, Anil Viswanathan, Director - Marketing (Chocolates), Mondelez India, Dolly Jha, Country Head, Neilsen Global Media in conversation with Sonali Krishna as they discuss a myriad of subjects- from how COVID-19 is challenging advertisers to rethink their digital ad spends & measure their ROIs, to why establishing a common metric system is the biggest challenge at this point of time. Subscribe To ET Now For Latest Updates On Stocks, Business, Trading | ► https://goo.gl/SEjvK3 Subscribe Now To Our Network Channels :- Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF To Stay Updated Download the Times Now App :- Android Google Play : https://goo.gl/zJhWjC Apple App Store : https://goo.gl/d7QBQZ Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj Website - www.etnownews.com
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