Brand purpose: Opportunistic or responsible? | Brand Equity
Video description:
Is brand purpose the real problem or the abuse of it? Are brands being opportunistic in the name of brand purpose. Catch Santosh Desai, CEO, Future Brands and Josy Paul, Chairman & CCO. BBDO India fight it out in a debate moderated by Agnello Dias, Creative Chairman, DAN as they go back & forth on how brand purpose is something that marketers discovered late and tagged on it to be relevant in a changing consumer space & whether brand purpose in its current avatar is opportunistic or responsible?. All this & more on this week's episode of Brand Equity. Stay tuned! Subscribe To ET Now For Latest Updates On Stocks, Business, Trading | ► https://goo.gl/SEjvK3 Subscribe Now To Our Network Channels :- Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF To Stay Updated Download the Times Now App :- Android Google Play : https://goo.gl/zJhWjC Apple App Store : https://goo.gl/d7QBQZ Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj Website - www.etnownews.com
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