Television viewership declines as normalcy resume | Sunil Lulla of BARC to ET NOW
Video description:
Broadcast Audience Research Council’s CEO, Sunil Lulla speaks exclusively to ET Now on the impact of lockdown 4.0 on the television viewership as several restrictions were lifted amid this period and gradual economy activities were resumed. He says the television viewership spikes by 42% in January; the total TV viewership grew by 24% over the pre-COVID-19 period, but now the prime time viewership declined by 7%, however, the viewership is still higher if compared to last year. Lack of original content is leading towards a drop in viewership. Even if the viewership has raised amid pandemic the industry, we are still lacking in advertisements. Listen in! Subscribe To ET Now For Latest Updates On Stocks, Business, Trading | ► https://goo.gl/SEjvK3 Subscribe Now To Our Network Channels :- Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF To Stay Updated Download the Times Now App :- Android Google Play : https://goo.gl/zJhWjC Apple App Store : https://goo.gl/d7QBQZ Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj Website - www.etnownews.com
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